There are two most important rules in MAKING CONTENT FOR BUSINESS;
- Content should never be created for its own sake.
- Refer to rule number 1.
There is always a reason to communicate and if there’s none,then your making noise rather than speaking. Same applies to content. Content is words or graphics that seek to be saying something, to be saying a particular thing. Content needs to support at least one of your core marketing or business goals.
Content marketing includes things like educational articles, blogs, e-books, videos, entertainment, podcasts and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their trust – which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits.
Questions provide answers
When creating content for business you need to know what exactly is your intended purpose. Why do you want to create whatever it is you want to create?
- Do you want to get into the market? (Make yourself or your product known)
- Do you want to build an audience for your product?
- Do you want to educate your customer about your product or the market they operate in?
- Do you want to convert your audience to paying customers?
- Do you want to retain customers and/or increase their purchases (up-sell/ cross-sell)?
- Do you need to convert customers to evangelists?
- Do you want to change perception?
Getting an answer to these questions will largely determine what sought of content you will create and how will you go about creating it. Answering these questions will also help you discover who is your audience, what are they looking for and what outcome do you want from your target audience;
1.The core audience target is the type of person you can help most with your content
People are asking questions and looking for information via search engines like Google, and you want your business to be at the top of the search results. Answering people’s questions via blog posts, e-books,videos and other means is a key way to make this happen.
Once you establish this, you will also find out what is the best means to reach them depending on their age and interactions they prefer. You will get better results, if your audience feels like you understand them and are available to them.
2. What will be delivered to the audience: The types of information you will provide through your content.
3. The desired outcome for the audience: Things your audience will be able to do once they have consumed your content
Your content is only as valuable as its ability to attract audience members and compel them to engage with your business on an ongoing basis — as subscribers, customers, evangelists, or, ideally, all three. Once you have an audience, your content efforts will help grow your brand, boost sales, gather valuable insights from customers which in turn help you refine your business accordingly.
It is important to note that your audience cannot be everyone, even if your product is for the mass market. Divide your audience into segments based on demographics or spending capability or any other thing that separates them for effective communication.
Content Marketing is one of the most effective ways to grow your business as it changes the chase from you looking for customers to customers looking for you